If you’re the one who’s first time exhibiting at a trade show or handling a team at the trade show, then this blog is for you! The success behind any successful trade show events is the planning and hassle-free execution. In this comprehensive guide, we are going to discuss the pre-trade show event ideas and activities that can help you maximize reach, along with all the possible opportunities. So without further ado, let’s start:
11 Pre-Trade Show Event Ideas to Consider
Here are some amazing and effective ideas for trade show management that you should consider to make your event stand out. Let’s quickly dive in:
1. Choosing the Right Event
This entire checklist for trade show event management will not help you unless you choose the format of your trade show event. All the steps outlined below will be according to your trade show format. Research trade shows and format about them because it play an important role in executing the entire event. However, if you are unable to research about event, all the invested time and money will be wasted.
2. Choosing The Right Exhibit Space
After figuring out the event type and format you want to use, it is time to ensure the team involved is at the centre of the whole stage. Make sure that you register immediately so you have a choice of space available. There will be a lot of competition for exhibiting space, and some shows have a point-based selection system, so don’t delay. If you’re confused about how to choose the right exhibit space then consider these:
- Do you want a corner trade show booth space in-line booth space or an island booth idea for your trade show?
- How much space do you need for a trade show booth?
- How can you maximize trade show booth space to contribute to ROI?
3. Designing an Exhibit
When you plan the design of your booth you got a lot of options to choose from. Fix the budget and create the exhibiting space that fits in your pocket and aligns with the event’s strategy. You can choose custom-designed trade show booths, modular booths, pop banners and portable displays. However, there’s no doubt that there are many options to choose from. As a planner, you need to figure out what goes with your event and preference.
4. Create Goals
You and your team need to develop a list of goals before diving into the event. You must set the targets and goals to achieve on the actual trade show stage. Here are some trade show ideas for the goals and objectives that can elevate your booth and fit perfectly into your event strategy.
Trade show goal ideas:
- Minimum six sales during the trade show events.
- Generate a specific lead target during the event
- Find potential connections with industry experts and build connections with the audience
- Get in-person market research on your product/services
5. Your Welcoming Message
Ensure that you and your event management grab the attention of your target audience with a welcoming message. However, timing plays an important role in the entire plan for an engagement strategy. Make sure that the introduction is short and precise.
6. Crafting Your Event’s Materials
Be sure to bring along some event collateral, such as promotional items for guests. All these materials must share a consistent design and message. This way, your guests can easily grasp your brand identity and what you’re all about.
7. Giveaways and Goodies
Consider offering promotional items to further promote your message on the showroom floor. Get creative when selecting these materials, as unique giveaways tend to generate a lot of buzz around your booth. Just make sure to check with trade show event management regarding any rules on giveaways.
8. Manning Your Booth
When organizing and staffing your trade show booth, consider a few key aspects to ensure a successful event. Ensure there are always at least two staffers present in the booth to seize every opportunity. Additionally, having one or two team members move around the space can attract more attention from passersby.
Quick Reminder: Avoid positioning yourself behind the table or towards the back of the booth, as this creates barriers to social interaction. Also, coach your staff on appropriate body language and discourage them from being too pushy.
9. Sorting Out Travel
To avoid anyone getting left behind due to travel delays, arrange transportation for your entire team to and from the airport. Also, book flights, hotel rooms, and rental cars promptly after registering to avoid any unexpected expenses.
10. Pre-event Buzz
Generating excitement for the trade show event beforehand is crucial for achieving your goals. Utilize pre-trade show promotion ideas such as direct mail, email marketing, and social media. And don’t underestimate the power of a phone call! Let your network know about your attendance and what to expect at the event.
Pro Tip: Schedule meetings with colleagues, prospects, leads, and clients during the event. You’re there to boost your brand, so seize every opportunity, especially if the room is filled with qualified individuals.
11. Booth Attire
Comfort is key, especially since you’ll be standing for long periods. But it’s equally important for your team to dress in attire that reflects positively on your company. Discuss expectations and attire requirements in your pre-event discussions. Remember, first impressions matter – ensure your team makes a great one!
In Conclusion, don’t forget to seek feedback from your colleagues and partners. Be detailed in your inquiries, asking about your overall presence, the setup of your trade show booth, and the appearance of your event’s management during the show. Encourage suggestions for improvement as well. By taking note of both successes and areas for growth, you’re already laying the groundwork for your next event. If you’re looking for a trade show event management company then Dreamcast can offer you amazing services to cater your trade show event. Book your free demo now!
